Core cycle:

• Try hard at something (bonus if it’s hard)
• Share it, enthusiastically, in public
• Repeat every week*

Bonus: Find likeminded peers and become good friends with them.

*A week strikes a good balance between consistency and workload.

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Plus:

• If it’s not working, shake it up somehow
  • Try different content
  • Try a different format
  • Try a different venue
  • Intentionally try to improve at the craft
  • Imitate people 1-2 steps above you
  • Artistically steal for everything except the key area of creativity & innovation

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This advice comes from a decade+ at failing to build traction for my endeavors, with small pockets of success here and there:

• Then Tragedy Struck (instrumental metal) — Little traction
• comfort (wave / trap music) — Medium/little traction
• timestamps.me — Little traction
• offlinemark (2012-2019) — Little traction (Twitter)
• offlinemark (2019-2023) — Medium traction (Blog, Twitter)
• offlinemark (2024+) — High traction (Youtube)