Category Archives: Entrepreneurship

How to pick a market that will make you money

As a founder, picking your market is the most important decision you’ll make. It will impact every aspect of your journey, from product development to sales, and ultimately determine how profitable you’ll be. A good market compensates for poor execution on your part, while even the best execution will struggle with a bad one.

So what goes into a good market?

The key attributes are:

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People hate surveys, but like being interviewed

(Originally appeared on my Indie Hackers blog)

Instead of posting a link to a survey in a Facebook group with potential customers, post that you’re doing a research project and would love to interview some people that do [whatever your target market does].

Here’s my theory: People don’t like filling out surveys because it feels cold, and impersonal. On the other hand, answering questions being asked by a human interviewer, even if they are the same questions, makes them feel important because of the personal touch. Someone else is taking time from their day to ask the questions, so it’s more reciprocal.

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