You also need to present them well.

This is one of the things I’ve learned on Twitter in my decade using it. On Twitter, the slightest change of phrasing can make or break a tweet. Part of learning the game is learning how to express information in a way that’s more likely to be received well. Usually that means being a combination of: valuable, concise, and punchy.

The general lesson is that you need to be aware of the venue, and its communication norms. What is the communication style is common, and commonly successful?

This applies not only to online platforms, but also real life communities you may be a part of, such as your work.

So if your ideas aren’t landing how you’d like them to, or you believe a great idea you have is being unfairly overlooked by others, take a moment to pause. How do the successful people in the venue communicate? And are there any ways you could restructure your presentation to better fit the venue? You might be surprised at how little it takes.