I reflected on the qualities of a job that matter to me and here’s what I could come up with:

• Technical intensity
• Personal interest in the domain
• “Sexiness” of the domain / Can laypeople understand it? (Or better yet, find it intriguing?)
• Deploy at “scale” (leverage/power) (>= 1000 users)
• Brand recognition & enthusiasm

These build on top of some base requirements of: working with nice & smart people that I enjoy being around, and being a good fit with the overall company future.